What Exactly is a ‘Bra Fitting Destination’?

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If you’ve seen the billboard ads along the highway – “Your bra fitting destination” – you may be wondering just what exactly a bra fitting destination is. I certainly was. It turns out that the ads are for Sol Lingerie. Sol Lingerie specializes in bra fitting. Now, you guys can stop reading right here (save for your prurient interest), but us gals can attest that one of the most vexing parts of life as someone with two X chromosomes is finding a bra that fits well.

SOL is headquartered in Denver, Colorado, so, apparently, Denver, Colorado is your bra fitting destination. If you’re in the Denver area, you can head over to SOL to get a bra fitting with a trained bra fitting professional (according to SOL, their bra fitting professionals go through a six-week training before they are allowed to fit customers).

However, even if you’re not in the Denver area, you’re still not S.O.L. as far as SOL goes. SOL offers some of their bras for sale online, and they have an “Ask the Expert” area on their website. You can also call them.

Says SOL, “At SOL we believe receiving a professional bra fitting is the best way to ensure finding a perfect fitting bra. As a result we recommend coming into SOL to find out which size and styles fit you best. But we also know how busy life can be so as a result we’ve made a few of our most popular bras available for purchase online. If you have any questions about a bra you see here or would like us to look up your size, please don’t hesitate to call us.”

SOL is located at:

248 Detroit St. (in cherry creek north)
Denver, CO 80206

And you can look up your bra fitting destination online here.

2 thoughts on “What Exactly is a ‘Bra Fitting Destination’?

  1. Too bad they dont have these for guys jock straps. But then again, if it was called Balls Fitting Destination, it would scare the crap out of me!

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