Ok, I admit it. I am unabashedly, openly, and happily a fan of Guy Kawasaki. He’s a great guy, with a big heart, caring and empathy for his fellow man (and woman), openly family-focused, and hey, he knows a thing or two about business. He should, being the CEO of Garage Technology Ventures.
So I was honoured and pleased when Guy, whom I consider to be a mentor – because, well, he agreed to be my mentor (I begged, pleaded, and generally debased myself…it wasn’t pretty) – when he asked me to read the draft of a new book he was working on, and give him feedback.
Well, that book, The Art Of The Start: The Time-tested, Battle-hardened Guide For Anyone Starting Anything, was released today, and let me tell you, and I’m speaking from inside knowledge here, it’s a great book.
Run out and buy it right now! Go on, I’ll wait for you.
Oh ok, you can wait. In fact you can buy it from the link below.
Here’s the thing: The Art is such an easy book to read! And it makes so much sense! All of the information, thoughts, and advice offered in The Art (and there are plenty of each) is so straight-forward, and presented so well. With his highly readable and casual style, Guy invites you into the pages, sits you down across from him, and tells it like it is – no BS.
I learned so much reading the advance drafts of this book, and having read it now several times, I can honestly say that there is nobody – NOBODY – who shouldn’t read this book. I guarantee you that if you read this book you will learn something – some things – and will be the better for it. I know that I did, and I was. Every chapter contained lightbulbs which went on, or affirmations of my own sense of “the right way to do things”, or both (in fact, most often both). There are things I learned, and things I took away, from every chapter. Things which can be applied if you are just starting or breathing new life into a project or company, and things to help keep it going and on track.
Do you know the ideal length for a business plan? For a VC pitch? Do you know what VCs are thinking while you’re pitching them? (That isn’t pretty, either.) How much do you really know about the art of schmoozing? What does Guy think of HTML email?
Seriously. Get this book. Here’s the link (disclaimer: this link contains my Amazon affiliate i.d.. If you find this objectionable, you can go directly to Amazon and search for “Kawasaki Art Start” and find the book that way):
By the way, and even Guy doesn’t know this – it was his role as an Apple evangelist which I had in mind when I named this blog. When I realized that I had become an ‘evangelist’ of ideas and products in which I really believed, and in my sharing my enthusiasm for them here.
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