Imodium Runs with a Poor Choice of Words


And you can quote me: "Imodium, the anti-diarrheal product, must be using the same clue-impaired ad agency that brought us the "Welcome to the Coke Side of Life" ad."

Posted in Observations, Bad Writing, November 19th, 2006


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Imodium, the anti-diarrheal product, must be using the same clue-impaired ad agency that brought us the “Welcome to the Coke Side of Life” ad.

Either their poor chooice of words for their pediatric Imodium ad (see the last few words in the text box next to the bottle) was intentional, or … it wasn’t.

I’m not sure which is worse.

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